All shares in the Company were specified to be under the control of the Directors, the first of whom were Bennison Osborne, Malcolm Ian Macfarlane, Alfred Richard Upton and Arthur Stanley Scrutton. A group was formed, Osborne refined the product and he and Macfarlane went to England to form the British & African Cereal Company, Ltd., which they registered in London in 1932, as a Private Company, with the proprietor shown as Weetabix Limited of Weetabix Mills, Burton Latimer, Kettering. While in South Africa, Osborne and Macfarlane sought to obtain more satisfactory financial backing to secure Osborne's product. This enterprise was also subsequently sold, this time to Bokomo. Osborne and Macfarlane then exported the product to South Africa and with Shannon's financial backing, went to that country and a factory was built in Cape Town, with Osborne managing sales. However, once again, Shannon sold out to the Australasian Conference Association Limited. Osborne and MacFarlane went to New Zealand and factories were established in Auckland and Christchurch. ![]() Macfarlane suggested that they ship the product to New Zealand, where it proved so successful that it became difficult to adequately supply the market from Australia. The product was so successful that in October 1928, Shannon sold the rights in the product to the Australasian Conference Association Limited (Sanitarium Health Food Company, a wholly owned subsidiary and venture of the Seventh-day Adventist Church in Australia). Osborne's friend Malcolm Ian Macfarlane from New Zealand joined him to take on a marketing role. Production began at 659 Parramatta Road, Leichhardt, under the management of Osborne and with the financial backing of Arthur Shannon, who created the company "Grain Products" to manufacture the cereal. On 19 August 1926, he lodged an application for registration of the trademark Weet-Bix, a name which he had devised. Osborne set out to make a product more palatable than Granose, a biscuit that was marketed by the Sanitarium Health Food Company at that time. Sweet gas is environmentally friendly, less corrosive and its combustion has less SO 2 production, hence less acid rain.Weet-Bix was developed by Bennison Osborne in Sydney, Australia in the mid-1920s. The H2S gas removal is sometimes accompanied by the removal of the equally corrosive CO2 and COS if they are available. The process may be non-regenerative, regenerative with the recovery of H2S, or a regenerative with the recovery of the elemental sulfur. The gas sweetening method depends on conditions such as the H 2S concentration, the total sulfur limit in the sale gas, cost, disposal of the waste products, if the sulfur is to be recovered, and the raw gas inlet pressure. The two methods can either be chemical or physical, and may further be classified into other categories. There are two types of desulfurization: the absorption, which is a dry process, and the adsorption, which is a wet process. ![]() In particular, the removal of the H 2S and CO 2 help prevent corrosion and also increase heating value due to the removal of the CO 2. The sweetening process removes any excess H 2S to improve the quality and helps meet regulatory requirements. Due to the toxicity and corrosion-causing properties of the H 2S, the regulations in the gas industry requires that the sulfide should not exceed a certain limit, - maximum H 2S be less than 4 ppm. ![]() The H 2S component may vary from very low and barely detectable quantities to more than 30 mole percent. The concentrations hydrogen sulfide, carbon dioxide and various hydrocarbon components in natural gas usually vary depending on the well and other factors. However, if the natural gas from the well contains a higher concentration of the H 2S, a suitable gas sweetening process must be used to remove the toxic gas and convert the sour gas into sweet gas. Sweet gas is sometimes available in its natural state, in which it can be used with little purifying.
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